Marketing

11495 words 46 pages
Tuesday April 14, 2015

Judy Nagy
John Molson School of Business, Concordia
1450 Rue Guy
Montreal, H3H 0A1

Re: Business plan, Ébéniste Jewelry

Dear Professor Nagy,

We have made the following plan as a business plan for Ébéniste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time.

Sincerely,

Ébéniste Jewelry team

Ébéniste Jewelry Business Plan | COMM 320, Section R
Professor: Judy Nagy
Concordia University
April 14, 2015
COMM 320, Section R
Professor: Judy Nagy
Concordia University
April 14, 2015 | |

Matheson Carroll
…show more content…
The earrings are made of laminated strips of solid wood and are very light. There are a few competitors on Etsy that offer similar products. However, Ébéniste is able to differentiate itself by offering fashionable and distinctive hand-made jewelry.

Currently, Ébéniste only consists of Gill Benzion. For the future, the hierarchy will consist of Gill and a partner who will take care of the business side of his operations, as well as two new employees and a marketing intern.

In the growth plan for year 1, Ébéniste is expecting to hire two new employees in the first quarter. In addition, it will create a Facebook page, Twitter and Instagram Account. It will increase awareness about the company. Also in the beginning of quarter 3 and 4, Gill will be attending two tradeshows. As for year 2, it is projected that Ébéniste will sell the bracelets and earrings in retail stores. In year 3, Ébéniste will be expanding through new retail stores and eventually go into product diversifications.

Ébéniste projected sales for 2016, 2017 and 2018 are $52 730, $121 200 and $168 120. The major cost in 2016 are the 2 tradeshows that Gill be attending with a total cost of $28 000. In 2007, the major cost is the advertising expense, which includes Google AdWords. In 2018, Ébéniste will have a high cost for the loan repayment. Although in 2016 Ébéniste will not generate any profits, in 2017 and 2018, the expected sales are expected to increase.

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