2°) Motivated by the success of this pricing strategy, should Diageo continue to increase the price of Guinness?
HOW TO EXPLAIN GUINNESS PRICING STRATEGY ?
- Pricing: Not just a financial and commercialization part => belongs to marketing and sales strategy
- Pricing affects : - sales - market share - revenue - profit => Right pricing : a direct implication to the product success in the market => The …show more content…
Do you agree with this statement? Explain your reasons.
In order to answer correctly at this question, we will start to analyse the different environments of the market (macro and micro) where Guinness beer compete.
The Macro-Environment - PESTEL
|Political |Control of the advertising in some countries |
| |Forbid to smoke in public space ( decrease the on-trade consumption |
|Economical |The third beverage after water and tea |
| |Decrease in volume and value between 2007 and 2009 but an