Hana, A Joint Venture Between
Health Snacks and Toka Foods
March 09, 2013
Professor Marcus Payne
Trinity International University
The world consists of different countries. Every country has its own unique culture. People come from different countries have different belief and different customs. But with the globalization increasing, world is becoming smaller and smaller. Different people from different countries start to mix and live together. So to get better communication with different people,we should respect and understand different cultures. So I will analyze this case by using concepts in the field of intercultural communication.
In this …show more content…
He was therefore, rather surprised when he received a letter from Mr. Sony totally rejecting his suggestions. Mr. Sony was polite but made it quite clear that Toka Foods had carefully considered all options and that Mr. Ota was the right person, and Mr. Katuski was out of the questions. He further explained that a promotion for Mr. Katsuki would be totally unacceptable and would ruin Mr. Katsuki’s career. In his letter, Mr. Sony gave no explanation as to why the appointment of Mr. Katsuki would run his career. This is the illustration of Japanese high context culture (Varner, 2008).
They found oriented towards the future, like saving and persistence and focus on constantly expanding their production to Japanese Market. Differences in Negotiating and Time and Efficiency, the Japanese Negotiators spent a long time on the technical specifications of the equipment because they wanted to know how it was made and gained accurate information by asking as many questions, Japanese part didn’t have intense time and efficiency sense and deliberately pull off time and never achieved agreements. But American expected much faster pace to negotiate and directly to the point to achieve final agreement. Indivdualism pertains to societies in which the ties between individuals are loose: everyone is expected to look after him or herself or his or her immediate family. Collectivism as its opposite pertains to societies in which people from