Digital Advertising vs. Print Advertising

2524 words 11 pages
Digital Advertising vs. Print Advertising
Advertising is the action of calling something to the attention of the public especially by paid announcements. This has been accomplished using a variety of mediums that have evolved through the use of new technologies. Approaches to advertising include television, radio, online, product placement, billboards, newspapers, and magazines. Digital advertising has become a more accessible and effective form of advertising than press advertising in our growing society.
Digital advertising promotes ads through technologically advanced means, such as the internet, television, and telecommunications. It is not to be confused with digital signage, which is a form of electronic display like LCD, LED, and
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Technological innovations have depleted the once thriving ways to communicate products, and promote people and ideas. The technology formerly used is the printing press. The rapidity of typographical text production, as well as the sharp fall in unit costs, led to the issuing of the first newspapers. In 1704, the first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, was published in the Boston News-Letter. In 1810, Frederick Koenig invented the improved printing press. William Carlton of J. Walter Thompson advertising company was the first to begin selling advertisement space in newspapers in 1864. Newspapers began using digital production processes and using computers in 1967. Newspaper advertising has gone a long way over a longer period of time, opposed to online advertising which was almost overnight.
In society today, the use of billboards, classified ads, coupon mailers, fliers, and radio are known as small-budget advertising. All of these except radio are forms of print advertising. Whether driving by a billboard, listening to the radio or flipping through the TV channels, every advertisement has dot.com present. A comprehensive advertising campaign is the only way to make a web site successful. The evolution of the Internet has business taking a new direction. Print newsletters require time and effort, while E-newsletters are the easiest, quickest

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