Brand Audit of Vodafone

6451 words 26 pages
| VODAFONE | A Strategic Brand Management Project | | Submitted to : Dr Lubna Nafees | Submitted by:Ram Narayan 11HR-023Shilpi Pachauri 11HR-027Shravani Kosana 11HR-028Indraneal Balasubramanian 11FN-043Aparna Vyas 11FN-019Prashant Garg 11FN-134 | |

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TABLE OF CONTENTS

Section one: Brand Campaign Descriptors…………………………………………………..03 1. Brief Description of the campaign……………………………………......................04 2. Communication………………………………………………………………………05 3. Advertising Agency…………………………………………………………………..05 4. Frequency of the campaign and the media used………………………………….......06
Section Two: Campaign
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Vodafone is providing deals to its customers not for the recharge this time but on shopping.

* The deals and discounts are offered on variety of products ranging from high end products like Giordano watches and life style items to books, magazines, dining, entertainment and travel.

* Vodafone Delights 2

* The Second version of Vodafone delights was brought back with three new and exciting products that any Vodafone customer can avail of by simply sending of a SMS or dialling a USSD code.

* The three new products which launched with the new campaign are as follows:

* Any Vodafone customer who walks into the stores gets a special offer every month. * Vodafone gives its customers a “Birthday gift” (gift is in form of telecom offerings) * Vodafone offers special offers (discounted offers) “Happy Hours” between 2 to 4 PM.

* Communication

* Vodafone Delights 1:

* There was a TV advertising campaign featuring school girls in black and white films.

* All three advertisements featured the same two school girls. The first advertisement is a classroom birthday scene, the second one is a school annual day scene and the third one is an after school cycle scene.

* The choice shows the emotional response associated with receiving special gifts.

* Vodafone Delights 2:

* The commercial

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