Creative Concepts

2280 words 10 pages
DECLARATION

I, the undersigned, I hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference and techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

TABLE OF CONTENTS PAGE
DECLARATION
1 MAIN ISSUE 1
2 RESEARCH CRITERIA 1
3 EXTENT 1
4 POPULATION 1-2
5 ASSUMPTIONS AND SUB-ISSUES 2
6 GOAL AND OBJECTIVES 2
7 RESEARCH QUESTIONS 2-3
8 THEORECTICAL APPROACH 3-4
9 RESEARCH DESIGN 4
10 DATA-COLLECTION METHODS AND TECHNIQUES 4-5
10.1 The research method 4-5
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• Action – A process of doing something, typically to achieve an aim.
Example: The MTN Advertisement found in Move magazine: Get 100% discounts on calls and sms with MTN zone when you take a contract with MTN.

• Brand – A type of manufacture by a company under particular name.
Example: Anusol pain relief ointment/suppositories advertisement found in Move magazine: Anusol is manufactured by Johnson & Johnson which is a brand.

• Appeals- a quality that causes people to like someone or something.
Example: Just for being a Clicks Club Card member, we're giving you exclusive savings on these month-end essentials!

• Slogan- is a memorable motto or phrase used in a political, commercial, religion, and other context as a repetitive expression of an idea or purpose.
Example: The MTN advertisement found in the Move magazine: MTN wherever you go which is a slogan.

9 RESEARCH DESIGNS
• The nature of research is a combination of qualitative and quantitative. Qualitative because we describe the characteristics of creative

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