Competitive Analysis Section - Fitness Club

1352 words 6 pages
Competitive Analysis

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.
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It is with this expectation that after three years, we will experience the type of growth that will result in revenues placing us in the top half of the local market among fitness centers in Corpus Christi.

Fun 4 Life Fitness Centers, LLC do anticipate that with this type of growth, key competitors will begin to add to the products and services offered. There may be instances in which key competitors may choose to wage a price, promotion, or marketing campaign against Fun 4 Life Fitness Center, LLC to regain and/or increase market share in the industry.
The way to respond to such tactics as it relates to market shares is by following a few guidelines that Fun 4 Life Fitness Center has established. Staying true to what the business is one guideline. There is no need to be moved by competitors if business sticks to the purpose and mission that is set forth in the beginning. Another tactic is to continue to survey and analyze product and service offerings. Customers are the lifeline and heartbeat of the business. Understanding the needs and demands of the consumer is taking a proactive step towards staying away from complacency. Lastly, conducting due diligence as it relates to prices, is a guideline that has been established. The financial operations of the business has been selected and chosen with having an expertise in the skill of price leading/lagging in the


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