Financial Analysis of Jd Sports

9979 words 40 pages
Executive Summary

Faced with the adverse economic environment, the sports retail industry is fiercely competitive. All the companies involved take various measures to maintain competitive advantage and improve profitability. When it comes to whether a corporation is worth to invest, financial analysis is greatly needed, since it can provide sufficient information to investors from different viewpoints. After in-depth financial analysis of JD Sports Fashion (JD), one of the leading specialised sports retailers in UK, it can be concluded that JD is worthwhile for a pension fund to invest.

Contents
Introduction 3

Company Profile 3

PEST Analysis 5

SWOT
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SWOT Analysis

|Strengths |Weaknesses |
|strong brand image |Limited market share and management experience at overseas markets |
|high on-street presence and golden location at popular shopping malls | |
|High customer satisfaction | |
|Good relationships with suppliers | |
|Top ranked e-commerce sites

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