Case Study: Disney Questions

965 words 4 pages
1. Do a brief market opportunity analysis for Disney, identifying the majormarkets that Disney has expanded into.
Which girl never wanted to be Cinderella? However, as time goes by and children leave the fantasy world and that world does not catch the heart and the brain of new children something must be changed. And this is why marketing wise men is made for! Being the most important company inside the animation business the Walt Disney Company guided by the new CEO Bob Iger decided to face the changes on the market in order to regain their declining position. Those shows that no one can take a market for granted, even the big ones. When happy ends and lovely fairy tales are no longer convincing something must be done. Changes in the
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The most important here is to sell a way of life, an expectation and a trend -and this is what should guide the promotions. The group acceptation is also a goodcompensation for the prices since what is being sold is an idea more than a needrewarding the production costs for the company and for consumers to purchase.Finally, about the place, in this case Disney keeps in contact to the market using theirown TV channel, their franchise for music records Disney Hollywood Records and arange of middlemen spread around the world as the contract they have with Globo,which is the exclusive partner on the open TV in Brazil.

4. Describe the major components of Bob Iger’s strategic plan.
Analyses of the internal situation, strengths and weaknesses, and which wasthe role of the company at the market and what to do to reverse the stagnation. Identify what are the changes on the market and convert the weaknesses, for example the narrowing of the target market, into strengths by adopting the marketing segmentation to identify the different niches of the market and developed a better knowledge and approaches for each of them

4. Describe the major components of Bob Iger’s strategic plan.
Analyses of the internal situation, strengths and weaknesses, and which wasthe role of the company at the

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