Case Report

9306 words 38 pages
Grocery Gateway Case

Marketing Plan

Executive Summary

Dominique Van Voorhis, the vice-president of industrial engineering and operations systems for Grocery Gateway has been asked to make recommendations aimed at improving delivery operations at the weekly management meeting in seven days. There he will need to present his new ideas to the CEO and COO of Grocery Gateway.

Dominique has already gathered the delivery time information as well as current average orders being placed. He’s been able to identify that it takes 15 minutes for set up, 30 minutes for stem time, 30 minutes to return to the centre and 15 minutes for close out. Also, 10 minutes were included to meet with the customer of whom almost half was to receive payment
…show more content…

cation allows for increased capacity to process orders

• Dedicated to customer satisfaction

• Well-developed order fulfillment process

• Products are priced competitively with grocery retailers


• Target SPHOA of 4 not being met

• Deconsolidation required for batch picking strategy on B & C items slow down the fulfillment process

• Fragmented IT system consisting of 5 different systems used for order generation and execution

• Drivers collecting payment slow down delivery times

• Order changes allowed up to 14 hours prior to delivery

• Drivers prepare invoices slowing down delivery times

• Customers are expected to place a minimum order of $60 per order


• Possible expansion

• Payment completed prior to delivery to enhance actual delivery time

• Integration of 5 technology solutions systems currently being used to increase effectiveness and efficiency

• Open small “satellite” fulfillment centres around GTA to assist with quicker delivery times

• Prepare invoices in advance of delivery to speed up the delivery process

• Good growth potential in the GTA area (population)


• Threat of new entrants within this sector which exposes them to higher competition levels

• Seasonality (peak period between November and April)

• Fluctuation of gas prices effect profitability

• Traffic congestion levels in the GTA are high

• Economic downturns would greatly affect this service as it is


  • Case Report
    1499 words | 6 pages
  • Case Analysis and Report
    3777 words | 16 pages
  • Link Technologies Case Report
    1314 words | 6 pages
  • Ocean Carriers Case Report
    1475 words | 6 pages
  • Platinum Box Case Report
    1549 words | 7 pages
  • Old Joe Case Report
    2379 words | 10 pages
  • Crocs, Inc. Case Study Report
    2063 words | 9 pages
  • Case Report London Public Library
    2239 words | 9 pages
  • Case Report: Glaxosmithkline Reorganizing Drug Discovery (a)
    2108 words | 9 pages
  • Si Report Case Study Royal Dutch Shell
    2794 words | 12 pages