Unit 6 Assignment 1

Case Analysis and Report

MBA 6018; Data Analysis for Business Decisions
Dr. Hannon
Lynette
Capella University
December 26th, 2012

Table of contents

introduction: Destination marketing ………………………………………………. Pg. 3
Honeymoon Destinations Market ……………………………………………………. Pg 3
Data Analysis ……………………………………………………………………… PGS 3-4
First case scenario ……………………………………………………………….. pgs 4-7 recommendation…………………………………………………………….... pgs 7-9 second case scenario……………………………………………………………… pgs 9-12 third case scenario ……………………………………………………………… pgs 12-15 recommendations for 2nd and 3rd………………………………………… pgs 15-17 references ……………………………………………………………………………… pg 18

1. Introduction: destination marketing …show more content…

The sum amount of responses for variables 45-52 have been divided by the total (count) of the low income group (income level of $25,000-$69,000 and high income group (income level of $70,000-92,000). For instance, using the source Bridal Shops—the sum of this particular variable is calculated at 19. The sum is then divided by the total count of the low income group, which is calculated at 0.35 or 35%. Using the same source, the sum of this particular variable is calculated at 10. The sum of 10 is then divided by the total count of the high-income group, which is calculated at 0.28 or 28%. The data findings indicate that both the low-income and high-income group is less likely to purchase a video from the Bridal Shop source. Another source that would both groups would not be likely to purchase a video from is the Video Rental