6225 words 25 pages
7 – Eleven | | External analysisTeam members: Number of characters (including spaces, footnotes, end notes and text boxes): _22,999_Signatures of all the participating group/team members:_____________________________ __________________________________________________________ __________________________________________________________ ____________________________ | | Project no.: 1 Class and group number:

Table of Contents Introduction 2 INTRODUCING 7-ELEVEN 3 Marketing mix 3 Product 3 Place 4 Price & Promotion 4 People 4 Process 4 Physical environment 4 Mission 5 Vision 5 Values 5 Objectives 6 Macro environment – PESTLE analysis 6 Political 7
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The redesign enforces a refreshing and gratifying experience that simplifies the life of the customers. The next-gen model caters to the technologies that have become interwoven into the lives of 7-Eleven customers. A lot of updates have been made in the process of ordering and pick-up to make everything easier. A very useful feature is the possibility for the customers to order using their mobile phones so the ordered items are already available when they arrive In the store. “Providing consumers with a wide spectrum of high quality products with sleek design, 7-select is expected to set off yet another wave of consumer revolution of affordable fashion.” 7eleven offers a broad variety of products and services including food, beverages, entertainment products (such as movies, music, books, lottery, electronics and gaming) and payment services.
7-eleven offers the customers services such as payment or cash services in order for the customers to find it more convenient to pay their bills, buy travel tickets, get cash etc.
The stores are located within the whole country. Potential customers can find the 7-Eleven stores at the airport, every DSB station and also on very popular places. 7-Eleven stores can also be usually found in every neighborhood within the important cities.
Price & Promotion
The prices of 7-Eleven products are higher than the competitors but they usually have special offers and


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