retailing and wholesaling

5498 words 22 pages
Show More
CHAPTER 11
Retailing and Wholesaling

Previewing The Concepts: Chapter Objectives

1. Explain the roles of retailers and wholesalers in the distribution channel
2. Describe the major types of retailers and give examples of each
3. Describe the major types of wholesalers and give examples of each
4. Explain the marketing decisions facing retailers and wholesalers

Just the Basics

Chapter Overview

This chapter is a continuation of the prior chapter on marketing channels; it provides more detail on retailing and wholesaling, two very important concepts in the value delivery network.

Retailers can be classified according to several characteristics, including the amount of service they offer, the breadth and depth of …show more content…

Independent off-price retailers either are independently owned and run or are divisions of larger retail corporations.
2. Factory outlets—manufacturer-owned and operated stores—sometimes group together in factory outlet malls and value-retail centers.
3. Warehouse clubs (or wholesale clubs or membership warehouses), operate in huge, drafty, warehouse-like facilities and offer few frills.

Use Key Terms Discount Store, Off-Price Retailer, Independent Off-Price Retailers, Factory Outlet, and Warehouse Club here.
Use Chapter Objective 2 here.

Organizational Approach (Table 11.2)

Use Discussing the Issues 3 here.

Chain stores are two or more outlets that are commonly owned and controlled.

They have many advantages over independents.

Their size allows them to buy in large quantities at lower prices and gain promotional economies.
They can hire specialists to deal with areas such as pricing, promotion, merchandising, inventory control, and sales forecasting.

There are three forms of contractual associations:

1. Voluntary chain—a wholesaler‑sponsored group of independent retailers that engages in group buying and common merchandising.
2. Retailer cooperative—a group of independent retailers that bands together to set up a jointly owned, central wholesale operation and conducts joint merchandising and promotion efforts.
3. Franchise— The main difference between franchise organizations and other contractual

Related

  • Metro Cash & Carry
    1015 words | 5 pages

    What have been MCC’s key competitive advantages as it has moved into emerging markets? Metro Cash & Carry´s key competitive advantages were that it was often the first mover as it was the first wholesaler that worked with the cash and carry system, offering a wide range of products and having a non-traditional marketing approach that makes feel the customers as they were a member of a special “club”. For its international expansion the company created skills, especially when entering into emerging….

    Show More
  • Cultural Differences and Global Marketing
    2053 words | 9 pages

    Cultural differences and global marketingCultural differences and global marketing The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology, global economy, which is a global….

    Show More
  • Coca Cola Pricing Strategies
    1042 words | 5 pages

    0. Preface 1. New-Product Pricing Strategies 2. Product Mix Pricing Strategies - In a relationship with cost and customers’ demand - In a relationship with competitors 3. Price Adjustment Strategies a. Discount and Allowance Pricing b. Psychological Pricing c. Geographical Pricing When marketers talk about what they do as part of their responsibilities for marketing products, the tasks associated with setting price are often not at the top of the list. Marketers are much more likely to discuss….

    Show More
  • Marketing Mix
    8908 words | 36 pages

    Marketing Mix Decisions IE 153—WSWX Marketing Mix The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www.quickmba….

    Show More
  • Billabong Analysis
    2155 words | 9 pages

    Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment….

    Show More
  • Analysis of Supply Chain in Reliance Fresh Retail
    3094 words | 13 pages

    Analysis of Reliance Fresh’s Supply Chain in Fresh Fruits and Vegetables | | | | Contents Introduction……………………………………………………………………………………....3 ------------------------------------------------- Supply chain and retail: The means to the end……………………………………………......3 ------------------------------------------------- Network critical………………………………………………………………………………...4 ------------------------------------------------- Effective SCM enables…………………………………………………………………………4 -------------------------------------------------….

    Show More
  • Marketing
    11495 words | 46 pages

    Tuesday April 14, 2015 Judy Nagy John Molson School of Business, Concordia 1450 Rue Guy Montreal, H3H 0A1 Re: Business plan, Ébéniste Jewelry Dear Professor Nagy, We have made the following plan as a business plan for Ébéniste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time. Sincerely, Ébéniste Jewelry….

    Show More
  • Seiko Go Upmarket
    2242 words | 9 pages

    * Executive Summary Seiko Watch Corporation and its predecessor had always been innovative in watch technology development and brought many industry firsts to the watch market, and Seiko was very successful before the 1990s. With competitive environment change started in the 1990s, Seiko found it was not in the right segment of the market for growth, this segment is high end watch market. Seiko tried to break into the high end watch segment, but the attempts haven’t been proved….

    Show More
  • Wal-Mart Stores: Every Day Low Prices in China
    11750 words | 47 pages

    HKU590 ALI FARHOOMAND WAL-MART STORES: “EVERY DAY LOW PRICES” IN CHINA China “is the one place in the world where you could replicate Wal-Mart’s success in the U.S.” - David Glass, former CEO of Wal-Mart Stores1 The beginning of spring 2005 must have left a mark on the corporate strategy of every retailer vying for a share in China, the world’s most populous consumer market. From this time on, foreign retailers were no longer constrained to specified regions, forced to enter into joint….

    Show More
  • ECOM320 Assign2
    2787 words | 12 pages

    Part A: Short-answer Questions 1. Explain why supply chain management should be aligned with corporate strategy. Justify your answer with an example. Supply chain management is essential to align the E-business information system applications that provide to incorporate the systems of commerce to streamline its value chain. The streamlining of the internal value chain combined with the external supply chain is essential for strategy of e-business that allows businesses to respond promptly to the….

    Show More

Popular Essays