Walt Disney: Swot, Pestel and Porter Analysis

3365 words 14 pages
SUBJECT: Walt Disney: SWOT, PESTEL and Porter analysis

Introduction 2

Pestel analysis 2

Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4

Porter’s Five forces model 5

New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6

Swot analysis 7

Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9 The further introduction of ICT technologies 9 Superior market segmentation 10 Threats 10 Economic conditions 10 Winnie the Pooh trial 10

Stakeholder analysis 11

Conclusion 12

references 13

Appendix i – Portfolio vs
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Porter’s Five forces model

The following model shows the macro analysis of the business conditions under which Walt Disney operates.

Adopted from Porter (1990)

New entrants

The deregulated state of the market provides certain opportunities for new entrants to start the business. The company operates in a mature market, divided between existing large companies. The continuous change of life style preferences create various opportunities for the media content. The advertising, film-making, character-based merchandise and theme parks areas have serious entry barriers, especially for small players, as the existing brands have strong reputation, develop economies of scale and continuously invest in new technologies.

Buyers

The global operations, especially on the U.S. and Asian-Pacific markets shows that consumers have a very strong bargaining power. Strong competition between global and regional niche players and constant change of preferences for various content significantly reduce life cycles of various products.

Substitutes

Internet, other types of media create serious substitute threats to current media distribution channels. According to Mintel report (2003) the further increase of Internet proliferation with vast electronic media opportunities create is likely to reduce drastically the use of hard copy products.

Suppliers

The scale of operations, the size of

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