Walt Disney: Swot, Pestel and Porter Analysis
Pestel analysis 2
Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4
Porter’s Five forces model 5
New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6
Swot analysis 7
Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9 The further introduction of ICT technologies 9 Superior market segmentation 10 Threats 10 Economic conditions 10 Winnie the Pooh trial 10
Stakeholder analysis 11
Appendix i – Portfolio vs …show more content…
The following model shows the macro analysis of the business conditions under which Walt Disney operates.
Adopted from Porter (1990)
The deregulated state of the market provides certain opportunities for new entrants to start the business. The company operates in a mature market, divided between existing large companies. The continuous change of life style preferences create various opportunities for the media content. The advertising, film-making, character-based merchandise and theme parks areas have serious entry barriers, especially for small players, as the existing brands have strong reputation, develop economies of scale and continuously invest in new technologies.
The global operations, especially on the U.S. and Asian-Pacific markets shows that consumers have a very strong bargaining power. Strong competition between global and regional niche players and constant change of preferences for various content significantly reduce life cycles of various products.
Internet, other types of media create serious substitute threats to current media distribution channels. According to Mintel report (2003) the further increase of Internet proliferation with vast electronic media opportunities create is likely to reduce drastically the use of hard copy products.
The scale of operations, the size of