Communication is the activity of conveying information through the exchange of thoughts, messages, or information, by speech, visuals, signals, writing, or behaviour. It is the meaningful exchange of information between two or more living creatures1. Effective communication is a reciprocal interactive process in which sender and recipient have responsibilities to ensure that a message has been received and understood.
Health care professionals have to provide an efficient and effective service that addresses the needs of patients. Effective communication skills became a vital factor of clinical competence and compliance. Its objectives are to improve accuracy, efficiency and supportiveness. Its …show more content…

As we recognize that we are products of many cultures, traditions, and memories, it is very important to respect our differences by learning from other cultures and combining what we have learned with what we have already known.
We can define culture as the behaviours and beliefs characteristic of a particular social, ethnic, or age group. Culture is created and shaped by us. It consists of ideas and assumptions about life that require a specific behaviour. It is later communicated through a common language which allows it to be transferred from one generation to another.
A behaviour regarded as ‘normal’ in one culture can be regarded as unacceptable in another. This can then lead to cultural clashes. Cultural clashes can bring out very emotional reactions in people , who often feel their cultural values have been violated.

Culture consist of beliefs (mental or verbal statements that reflect particular knowledge and assessment of some idea), values (enduring beliefs that serve as guide for what is considered as appropriate behaviour), customs (overt modes of behaviour that are constituted as culturally acceptable), norms (social rules which define acceptable behaviours), mores (strongly held norms or customs derived from the established practices of a