Unit 4 Business Communication
Business Communication Assignment
I have chosen Tesco as the main organisation and I will be answering questions on whether it has an impact on Tesco or not.
Tesco plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. Tesco is the fourth-largest retailer in the world measured by revenues, after Wal-Mart, Carrefour and Metro. The second-largest measured by profits after Wal-Mart. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand.
Tesco was established by Jack Cohen in the 1919. The brand first appeared after Cohen bought a shipment of tea from …show more content…
UK market share
According to TNS World panel, Tesco's share of the UK grocery market in the 12 weeks to 27 December 2009 was 30.5%, up 0.1% on 12 weeks to 27 December 2008 largely in line with the increase of the other four largest supermarkets. These increases follow a decline in the market share of discount chains Lidl, Aldi and Netto in the same period, collectively of 0.1%.
|Supermarket |Market Share |+/- from |
| |December 2009 |December 2008 |
|Tesco |30.5% |[pic]0.1% |
|Asda |16.9% |[pic]0.1% |
|Sainsbury's |16.3% |[pic]0.2% |
|Morrisons |12.3% |[pic]0.5% |