Strategic Management Case Analysis: Apple Inc.

1040 words 5 pages
Strategic Management Case Analysis: Apple Inc.
Veronica R. Hart
Kaplan University
Strategic Human Resource Management
Unit 1
GB 520
p. 1-6

March 9, 2011

The 2008 Harvard Business Case Study on Apple Inc, describes the very popular corporation with 24 billion in revenue as of 2007 and how the company has had some problems yet sustainability over the years. The status of the company was examined in detail by the article which revealed a number of strategic moves under the leadership of several CEO’s in marketing, not only the PC industry, but also the consumer electronics industry. This will be discussed in the first five sections of the Process of Strategic Management. The final section will offer recommendations of some
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In 1997, they put Jobs back into CEO position where he quickly reaffirmed and developed core products by reducing the product line from 15 products to 3. He also made the decision to increase the price of the PC and market it as a premium product and therefore, should have a premium price. Jobs outsourced the Mac products to Taiwanese, and worked on efforts to improve Apple’s image, and so much more.
IV. Establishing Goals and Objectives At this stage (stage four), an organization is prepared to establish its goals and objectives for the next performance. Not only should these goals be measurable and specific but they should also determine how performance toward these goals will be evaluated and measured by the decision-makers. These goals should be flexible as well (Mello, 2006/2011). Apple Inc.’s main objective was to continue to grow and be the technology industry leader. This is evident based on the financial growth as well as product growth as well. For example, by getting back to the core products, opening up additional stores in other countries, as well as developing the IMac, I-Pod, I-Tunes, etc lended to the vision and goals. The documented revenue and profit increase in the years following Jobs return can attest to how the goals were set, the future was considered, and the use of flexibility was met. Apple Inc. made changes


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