Why Nike Kicks Butt in Sustainability
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Opportunity Green, and Business and Social Responsibility. In
2008, Nike became chair of the World Economic Forum’s
Consumer Industries Working Group on Sustainable Consumption. In this role, it has spearheaded GreenXchange, a forum that allows companies to share sustainability-related patents and other intellectual property. In addition to sharing its own innovations in these forums, Nike uses these opportunities to gains insight into new developments in sustainability at other leading companies, and to stay abreast of plans for future developments that affect sustainability and business performance.
0090-2616/$ — see front matter # 2010 Elsevier Inc. All rights reserved. doi:10.1016/j.orgdyn.2010.07.007 Author's personal copy
As CSR has gained prominence throughout