Student ID:

MODULE CODE: BC43001S

MODULE TITLE: DYNAMICS OF STRATERGY

WORD COUNT:

1. Executive Summery 1

2.0 Organizational Overview 2

2.1 VMOST 3

3.0 Evaluation of the External Business Environment 5

3.1 PEST Analysis 5 3.2 Porter’s Five (5) Forces 6 3.3 Industry Life Cycle 7 3.4 Key Success Factors 8 3.5 Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14

4.0 Evaluation of the Internal Business Environment 16

4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23 4.5 VRIO Framework 25 4.6 Core Competencies & Distinctive Capabilities 26 4.7 Critical Success Factors 27 4.8 Financial Analysis 28 4.9 Strengths …show more content…

|Range and Quality-Building the right range of quality products |
| |Brand and Marketing- Ensuring that we have the right conversations with our customers |
| |Clicks and Bricks- Transformation of our range and online presence |
|Strategy |To grow the UK core |
| |To be an outstanding international retailer in stores and online |
| |To be as strong in everything we sell as we are in food |
| |To grow retail services in all our markets |
| |To put our responsibilities to the communities we serve at the heart at what we do |
| |To be the creator of highly valued brands |
| |To build our team so that we create more value |
| |No one tries harder for