“an Analysis of Marks and Spencer’s Current Strategic Position, and How Marks and Spencer’s Will Develop These Strategies in the Future.”

3113 words 13 pages
| “An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.” | | |
Assessment 2
“An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.”

Company Background
Marks and Spencer (M&S) is one of the UK’s leading retailers, with over 21 million people visiting its stores each week. M&S offers stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally. M&S employs over 75,000 people in the UK and abroad having 600 UK stores, plus an expanding international business.
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* Increasing the pace of change and operational execution in the business, * Leveraging M&S Direct by building more channels to market * Building international portfolio to grow customer base * Re – invigorating brand communications
(CorporateM&S, 2010)
Innovation
Marks and Spencer’s has pioneered an innovative energy conservation programme. Power use in M&S stores across the UK and Eire is now being monitored and controlled centrally, with readings being fed in real time to a control centre in Glasgow. M&S reports major benefits in energy efficiency, as well as improvements to plant performance and physical maintenance. (Power-technology, 2010)
Through the launch of Plan A, M&S aim to be the world’s most sustainable retailer by 2015. The new Plan A commitments will mean all M&S products become ‘Plan A products’ with at least one sustainable quality, enabling all of its 2,000 suppliers to adopt Plan A best practice and encourage M&S employees and customers to live ‘greener’ lifestyles. (Fdin, 2010)
Marks & Spencer is up stepping its plans to sell only items that have at least one “eco” or “ethical” attribute. By 2015, the retailer aims to have half its products meet

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