Marketing Project of Reckitt Benckiser

19424 words 78 pages
Contents

1 History
2 Present Environments and Culture
3 Visions and Mission
4 Employment Hierarchies
5 Commitments
6 Develop Strategy
Marketing
Sales
Finance
Operational

INTRODUCTION TO COMPANY

Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazine's annual ranking of the best performing companies within the S&P European 350.The company's strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were
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1862
Death of Issac Reckitt aged 70. Business left to three sons.

1880
Mortein launches in Australia.

1886
Reckitt & Sons begins its expansion and opens businesses around the world - firstly Australia.

1888
Reckitt & Sons is launched on the London Stock Exchange.

1894
James Reckitt accept Baronetcy and becomes Sir James Reckitt.

1900
1912
Lehn & Fink Products begins US production of Lysol - originally imported from Germany.

1913
Joint venture set up in South America between Reckitt & Sons and J&J Colman - Atlantis Ltd. So successful that it is extended, in 1921, to cover all trading outside the UK.

In the UK, Reckitt & Sons join the Mason brothers in forming the Chiswick Polish Company. Diversification into other branded household products continues through the war years and the Twenties.

1932
Harpic Lavatory Cleaners bought.

A major breakthrough for Reckitt & Sons, with the decision to market a germicide, Dettol, endorsed by the medical profession.

Dettol launched.

1935
Sanpic disinfectant launched.

1937
Visit of King George VI and Queen Elizabeth to Dansom Lane, Hull in October.

Steradent business acquired.

1938
Reckitt & Sons merge with J&J Colman to become Reckitt & Colman Ltd.

1943
Air Wick launches in USA.

1953
Finish launches into the automatic dishwashing market in the USA.

1954
The Chiswick Polish Company merges with Reckitt & Colman Ltd.

1956
Benckiser

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