Marketing Project of Reckitt Benckiser
2 Present Environments and Culture
3 Visions and Mission
4 Employment Hierarchies
6 Develop Strategy
INTRODUCTION TO COMPANY
Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazine's annual ranking of the best performing companies within the S&P European 350.The company's strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were …show more content…
Death of Issac Reckitt aged 70. Business left to three sons.
Mortein launches in Australia.
Reckitt & Sons begins its expansion and opens businesses around the world - firstly Australia.
Reckitt & Sons is launched on the London Stock Exchange.
James Reckitt accept Baronetcy and becomes Sir James Reckitt.
Lehn & Fink Products begins US production of Lysol - originally imported from Germany.
Joint venture set up in South America between Reckitt & Sons and J&J Colman - Atlantis Ltd. So successful that it is extended, in 1921, to cover all trading outside the UK.
In the UK, Reckitt & Sons join the Mason brothers in forming the Chiswick Polish Company. Diversification into other branded household products continues through the war years and the Twenties.
Harpic Lavatory Cleaners bought.
A major breakthrough for Reckitt & Sons, with the decision to market a germicide, Dettol, endorsed by the medical profession.
Sanpic disinfectant launched.
Visit of King George VI and Queen Elizabeth to Dansom Lane, Hull in October.
Steradent business acquired.
Reckitt & Sons merge with J&J Colman to become Reckitt & Colman Ltd.
Air Wick launches in USA.
Finish launches into the automatic dishwashing market in the USA.
The Chiswick Polish Company merges with Reckitt & Colman Ltd.