Table of Content
Title page 1
Table of Content 2
Introduction 3
Global Statistics 4
Chart 1: Mobile Phone Traffic 4
Mobile Web …show more content…

By 2015, 81% of U.S. cell users will have smartphones (Goldman Sachs, 2011).
Android is expected to have 31% market share by 2016 (IDC, 2012).
53% of American consumers use their smartphones to access search engines at least once a day (Google and Mobile Marketing Association Survey).
50% of U.S. cell phone users have smartphones (Nielsen, 2012).
66% of Americans ages 24-35 own a smartphone (Nielsen, 2012).
80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message (Mobile Audience Insights Report from JiWire, 2012).
52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions (Pew American & Internet Life Project, 2012).
4% of online retailers have already developed, or are currently developing, a mobile strategy (Forrester Research study produced in conjunction with Shop.org, 2010).
The number of available mobile retail applications has increased 350% from 2009 to 2011 (Acquity Group).
Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year (Internet Retailer, 2012).
Mobile commerce sales will reach $23.8 billion in 2015 (Coda Research Consultancy, 2012).

(Rapid Market Place, 2013)

Mobile Web Site vs. Mobile App
Both apps and mobile websites can be accessed on handheld devices such as: smart phones, tablets (e.g. iPhone,