Rim and Its Acquisition
In early 2002, Chris Wornald, as the director of strategic alliances for RIM, believed the tremendous synergy value offered from the acquisition of Slangsoft and its importance for RIM’s future Asian market. However, after his successful presentation on the deal to senior executives, one piece of archived news on Jerusalem Post got the attention from RIM’s director of legal affairs. The widespread panic and paranoia among Slangsoft employees, unrealized revenue from HP and multiple registrations became a great concern. Thus, Chris Wornald had to accurately measure the benefits RIM would gain from Slangsoft and the risks associated with its operation and corporate culture. Moreover, it is significant to draft a detailed …show more content…
There are three main alternatives for RIM at current: acquisition of Slangsoft, acquisition of Slangsoft’s competitors and outsourcing or developing own input and font display technology. Before analyzing the advantages and drawbacks of those three alternatives, we needed to firstly assess RIM’s current performance and the moving direction this year, in three years and ten years, then visualize the business strategy in terms of goals, product market focus, value proposition and core activities, and lastly apply strategic models to position RIM’s needs from the deal.
We used the performance matrix