Cafe Nero Environment, Swot Analysis, Smart Objectives

2788 words 12 pages
Page Content

Caffè Nero Facts 3

Environment Analysis 3 SWOT Analysis 5 SMART OBJECTIVES 6 SEGMENTATION 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion 10

FACTS | Gerry Ford set Caffe Nero up in 1997. His ambition was to bring a continental-style café to Great Britain with authentic Italian coffee, extremely good customer
…show more content…
Management have also resisted the temptation to take marginal sites simply to acquire greater store numbers. The roll-out is tightly controlled.
Focus on brand values – despite the success of the Caffé Nero concept management have remained focused on the core product. Numerous opportunities have arisen to accelerate the roll-out both in the UK and internationally but management are unwilling to sacrifice the core brand values.
These results were a further confirmation of the strength of the Caffé Nero business model and the high quality management. With the underlying coffee bar market in the UK continuing to show good growth the outlook remains exciting for the group.
Caffè Nero has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
The organization is dependent on a main competitive benefit, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.
The company has the opportunity to develop its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.
Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.
The biggest threat is the growth of other major competitors like Starbuck,


  • Swot Analysis of Walmart
    2433 words | 10 pages
  • SWOT analysis
    1658 words | 7 pages
  • Just Us! Cafe's Marketing Environment Analysis Report
    5590 words | 23 pages
  • Swot Analysis of Tesco in Uk:
    980 words | 4 pages
  • 7p's analysis for Caff'e Nero'
    1601 words | 7 pages
  • Volkswagen Smart Objectives
    1909 words | 8 pages
  • Swot Analysis for Usa Today
    3520 words | 15 pages
  • Swots: Strategic Management and Swot Analysis
    10124 words | 41 pages
  • Swot Analysis and Retail Industry
    3472 words | 14 pages
  • Swot Analysis of Intel
    916 words | 4 pages