Caterpillar Research Paper

2308 words 10 pages


Research Paper: Caterpillar David M. Adkison American Military University

RESEARCH PAPER: CATERPILLAR Abstract The topic of my research was the global management expertise and effectiveness of the company Caterpillar Inc., a global leader in the production and manufacturing of construction and mining equipment. I researched the company's website for core information and sought information outside the company for its global perspective. What I found


was that Caterpillar is more than just a number on the Fortune 500 list; it is a company committed to its vision and goals. Their focus on customer satisfaction is their driving force for global dominance, and the communication with
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This type of mission has no vision behind it, and no real vector to plan and engage their business for future development. Caterpillar has a clear goal in mind through their vision, which is "a world in which all people's basic requirements-such as shelter, clean water, sanitation and reliable power-are fulfilled in a way that sustains our environment" (Caterpillar Sustainability, 2011). Caterpillar's vision statement and goals are aligned perfectly to

RESEARCH PAPER: CATERPILLAR succeed on a global scale. They have put in place a system that allows them the


flexibility to effectively manage their company on a global market, and in a local market. Take for example the local market they recently expanded in Brazil. Last year, the company announced plans to expand their manufacturing facilities in Brazil, adding thousands of new jobs to the local market, while continuing to serve their global customers. Ensinger's (2010) article describes how their expansion in Brazil is part of Caterpillar's globalization strategy. As such, a part of their globalization strategy is "aimed at reducing its U.S. workforce in favor of cheaper labor, less regulation and environmental responsibility" (Ensinger 2010). Caterpillar is extremely committed to international free trade, and makes every effort to increase its global exposure, as seen in its


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