Here is a company’s cost data:
|Output |FC |VC |TC |MC |ATC |AVC |
|1 |100 |30 |130 |0 |130 |30 |
|2 |100 |70 |170 |40 |85 |35 |
|3 |100 |120 |220 |50 |73,3 |40 |
|4 |100 |170 |270 |50 |67,5 |42,5 |
|5 |100 …show more content…
My positioning map goes from high quality to low quality and high price to low price. Because I thought the different brands could be positioned depending on the quality of their chocolate and the price of their chocolates too. All of them are differentianting their products in order to make them special in some ways. If we look at Lindt and Ferrero Rocher, we think it is probably more for occasions such as Christmas because it is consider as 'fine chocolate' wheres KitKat and Mars chocolate is seen more as a snack that people eat during the day.
Their chocolate products can be differentiated through many different ways. This differentiation may for example take the form of different packaging. For example, certain chocolate eaters may be receptive to a different chocolate bar design which would be smaller to take the chocolate bar with them. It can also take the form of marketing. For example, a chocolate company may offer the same chocolate range to all age groups. However, they may target certain kinds of chocolate bars for tenagers and others ones to senior citizens.
Research the prices of the different producers. What do these prices show us about the ability of each company to set the prices of their products?
For the Lindt chocolate, their price range goes from 7 euros to 50 euros for different products. For 7 euros you could have litlle Lindor chocolate box of 300 mg whereas for