Marketing Strategy Paper

1474 words 6 pages
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The University of Phoenix Marketing Strategy Paper
A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account …show more content…

The online classroom offers easy access to the online Library, grammar, spelling, and writing aides. Above all the classroom comes to you right on your computer, and you can do the online classes in the comfort of your own home while sitting in pajamas.
Price
The tuition for the universities online program versus college campus does initiate a higher price for a credit hour. The cost is justified with the cost of high technology, and the infrastructure. The university uses the profits made and re-invests it in the infrastructure to improve the online interaction. An individual is also able to apply for student loans, check on grants, and check with the school for any reduction in tuition fees.
Promotion
The University of Phoenix is consistently doing online advertising with side window ads grabbing an individual interest with the ad stating the question “Would you like to go back to school, and earn your degree? You may be able to go for free.” The University of Phoenix advertises on the television from time to time, and on the car radio with commercial ads. The university receives several referrals from university alumni, and from students who attend classes working on a degree. Word of mouth is a very powerful advertisement among friends and family then they go and tell their friends and family making word of mouth a powerful way to advertise. The University of Phoenix has grown into a large

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