Ikea Case Study

957 words 4 pages
Show More
IKEA was founded in Sweden in 1943 by Ingvar Kamprad. IKEA is a home furnishings retailer unlike any other. It was founded on the basis of low cost and it offers modern and stylish furniture for all types of people at affordable prices. IKEA’s unique way of shopping, store layout, and do-it-yourself approach continues to help maintain their popularity.
1)Given the SWOT analysis presented in the case, what are IKEA’s key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market? Given the SWOT analysis presented in the case, IKEA definitely has some key competitive advantages. All of the strengths mentioned in the case are very beneficial but the strongest I feel are the …show more content…

The customers are attracted to IKEA because of both the value and image IKEA portrays. IKEA can do a few things to sustain growth after it loses come cache. First, IKEA can increase their marketing efforts to get more customers in the stores. Social media is a very dominant force in today’s world and IKEA should definitely start focusing on that area. Second, IKEA should continue to be innovative and creative in their products. This is how they became a strong force so they should continue down that road because they have proven facts that it works. Lastly, IKEA should try and delve into new market categories or diversify. I say this is an option because just this week I came across an article in the Wall Street Journal discussing how IKEA’s parent brand, INGKA, is planning to develop a hotel chain.

3) What strategic alternatives would you suggest IKEA employ to further penetrate the U.S. market? There are two main strategic alternatives I would suggest IKEA employ to further penetrate the U.S. market. First, I think it is important to tailor the needs of the U.S. customers in their product developments. The products should match the style of the Americans. Second, I would suggest IKEA update their marketing efforts. I mentioned in my answer to question number two that I feel social media is a huge opportunity to get the IKEA brand and message out to

Related

  • IKEA Case Study
    2963 words | 12 pages

    Report To: Carol George From: Fangyi Shao Subject: IKEA case study Date: 24. Apr. 2009 1. Introduction IKEA is the world’s largest furniture manufacturer who offers a wide range of well-designed, functional home furnishing products at a low price that many people can afford it. IKEA’s mission statement describes the purpose and distinctive advantages of the company clearly. (See appendices Ⅰ) It can also motivate management by saying ‘create a better everyday life for people’ because employees….

    Show More
  • Case Study Ikea and Acme
    6095 words | 25 pages

    REFERENCES…………………………………………………23 INTRODUCTION In this case study I am discussing how the functions of the operation are carried out in IKEA and ACME. It was interesting to know how the two extremely different company’s one a very large firm with big brand name I.e. IKEA and another one ACME very old historic British company caring the values and culture till date. I have also explain how IKEA and ACME carry out their supply chain what are the major….

    Show More
  • Ikea History, Ikea Company Profile, and Ikea Case Study
    3175 words | 13 pages

    Swedish Furniture Giant IKEA Case Study The points of the Porter's Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage. These attributes are: •Factor conditions --a nation's position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry. •Demand conditions --the nature of home demand for the industry's product or service. •Relating and supporting industries….

    Show More
  • Swot and Pestel Analysis for Ikea Singapore
    3039 words | 13 pages

    Content Page INTRODUCTION -------------------------------------------------------------------------------- 4 Case study of IKEA ----------------------------------------------------------------------------- 5 - 6 * Introduction of Company SWOT ANALYSIS of IKEA ------------------------------------------------------------------- 7 - 8 EXTERNAL ANALYSIS (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10 * Explanation of General Environment * Political Forces * Economic Conditions * Socio-cultural….

    Show More
  • Ikea's Global Sourcing Challenge
    1011 words | 5 pages

    for IKEA to have a representative appear on the upcoming broadcast of the German video program? A. Although Marianne Barner knows that the broadcast of the German video program is aimed at aggressively confronting IKEA and one of its suppliers, in my opinion she should accept the invitation for IKEA to have a representative appear on the video program. Because the IKEA’s philosophy says that anyone can make mistake but he/she should accept the responsibility of making a mistake. The IKEA made….

    Show More
  • Ikea's Global Sourcing Challenge: Indian Rugs
    1272 words | 6 pages

    The case “IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)” is about IKEA’s development from a backyard company to one of the world’s largest furniture retailers, which has to deal with the issues of child labor and how they should behave considering economical issues and the company’s policy! Conclusions made in this study are only based on the facts given in the case, considering pros and cons of an action. How should Marianne Barner respond to the invitation for IKEA to have….

    Show More
  • International Human Resource Management in Ikea
    4877 words | 20 pages

    Менеджмента International human resource management in IKEA Final Group Project 2013 Contents Description of the company 2 IHRM strategy 5 IHRM instruments 6 Recruitment 6 Selection 7 Expatriate issues 8 Development 9 Performance appraisal 9 Trainings 10 Compensation system 11 Special points in IKEA’s IHRM Practice 13 Problems and recommendations 14 SWOT-analysis 14 Problems 15 Recommendations 16 Description of the company IKEA is a privately held, international company that designs….

    Show More
  • Operations Management
    5688 words | 23 pages

    2011 Table of Content Pret A Manger – by Mithun Chacko 3 Acme Whistles vs. Pret A Manger – by Mithun Chacko 5 Touchwood & Subway Vs. IKEA & Pret A Manger – by Shalwin D’souza 6 Chilis McDonald’s & Baskin Robbins – by Mishel Chakkalakal 9 McDonald’s Newspaper Review – by Ashwin Nandakumar 13 Pret A Manger – by Mithun Chacko 1) Read the short case on Pret A Manger and (a) identify the process in a typical Pret A Manger Shop together with their inputs and outputs, (b) Pret A Manger also….

    Show More
  • Business Plan
    2844 words | 12 pages

    Contents Introduction 2 Operational Strategy 2 Environmental Audit in Existing Markets 3 PESTEL - Italy 3 PESTEL China 4 PESTEL - UK 5 Porter 5 Forces – Italy 6 Porter 5 Forces – China 7 Porter 5 Forces - UK 7 Product Life Cycle 8 SWOT Analysis 8 Internationalization - Pakistan 9 PESTEL – Pakistan 9 Porter’s 5 Forces – Pakistani Market 10 PORTER’S DIAMOND AND TOYS “R” US IN PAKISTAN 10 Entry Strategies for Pakistan 12 Conclusion 12 References 13 Introduction Boffi is a renowned high….

    Show More
  • Social Media Impact on Business
    10617 words | 43 pages

    Contents: 1. Introduction 2 2. Social Media and Business 2 3. Types of Social Media and Their Importance for Companies 4 4. Social Media Functionality Blocks and Their Implications for Companies 7 5. Social Media and Information Half-life and Depth 10 6. LinkedIn Poll 12 7. Recruitment and Search for Talent 13 8. Advertising and Brands Enhancement 17 9. Customer Profiling and Customer Service and Realtionship Management 21 10. The Future of Social Media 25 11. Conslusion 28 12. References 29 1….

    Show More

Popular Essays