Marketing Plan for Samsung

1511 words 7 pages
Show More
Introduction
Samsung Electronics Co., Ltd has proved to the world of business that they are one of the most advanced technology companies in terms of revenue. With more advancement in the technology which the present market can handle at this point, Samsung has made the way for the future in electronics industry. It is the largest mobile phone maker and television manufacturer.
Samsung’s New Toy
One of the most popular new “toys” in the electronics market today, is the unbelievable 3D TV. First 3D TV was launched in 2010 March, and has already had a significant impact on the electronics market (Wilson, 2010). With release earlier this year, Samsung has dominated the market, controlling approximately 90% of the total share. One …show more content…

Samsung Electronics Co., Ltd. can explore the market in the nations where the economy is still developing and the market of smart phones is growing. For example India. Samsung took advantage of being very popular in India, that its market share was higher than the other competitors. India became the fastest growing smartphone market in the world (Velayanika, 2014). Growing demand for the processor application. The market is still growing for the processor applications. Samsung is one of the key manufacturers of application processors for smartphones and tablets (Guardian, 2012). Because of the high demands for these products, they will need the best quality application processors, which only Samsung can provide. Growth of tablets market. Tablets market is expected to increase rapidly the next few years. Samsung Electronics Company has been very popular in tablets market, thus if they introduce newer and better quality models, it will expand their profit margin (Wikipedia, 2012).

Threats The Company faces challenges on a daily basis which might be from the competitors and various other factors and thus the company has constant threats from various sources which the company has to face on a daily basis. Some of the threats to the company are listed below. Saturation of the smart phones market in the economy. The smart phones market in the developed economies is saturated and the

Related

  • Samsung Yemen Lcd Tv & Its Accessories Marketing Plan 2012 - 2015
    1756 words | 8 pages

    SAMPLE MARKETING PLAN FOR SAMSUNG 3D TV “Inspire the world, create the future.” 1.0 Executive Summary Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March….

    Show More
  • Samsung Busines Strategic Report
    1586 words | 7 pages

    INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY PREPARED BY: SABRINA A. MDEMU L1165AAAA1010 Appendix………………………………………………………………………2. Executive summary…………………………………………………………..3. Introduction * Vision of Samsung……………………………..4. * Statistics and research figures…………………5. Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………….

    Show More
  • MN5506 People Mgr Assingment 2
    1849 words | 8 pages

    Proposed managerial planning objectives – Keep up to date with the latest marketing information, closely monitor what the competitors are taking to market and what they are planning to take to market. Technology is fast moving so if the company is not on the forefront of the latest gadget there is a potential the organisation will….

    Show More
  • Swot Analysis Samsung
    2481 words | 10 pages

    position in the market. Therefore, here are the SWOT Analysis of Samsung to that give an idea of how the company is operating in currently. Strengths * Samsung is very advanced technologically. It has heavy assets of technology. It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other accessories. * Samsung heavily invest in technology, product design and human resource….

    Show More
  • Markteting Assignment - Sony Corporation
    4531 words | 19 pages

    Forces………………………………………………………………………………........9 10. Marketing Mix………………………………………………………………………………………………………..11 11. Sony’s Product Mix and Product Line……………………………………………………………………..12….

    Show More
  • Sony Marketing Plan
    3436 words | 14 pages

    Threats…………………………………………………………………….9 Marketing Opportunity Analysis…………………………………………………………10 Marketing Plan Summary……………………………………………………………….11 Target Market……………………………………………………………………11 Competitive Benefits………………………………………………………………12 Positioning Statement…………………………………………………………….12 Promotional Plan…………………………………………………………………………12 Gaming….

    Show More
  • Apple's Strategic Plan
    3127 words | 13 pages

    unfairlyApple Inc. 2012 Strategic Management of Technological Innovation Course Project TM583 “Apple’s Strategic Plan” Linda D. Smith Lindasmith645@gmail.com Instructor: Professor Gorelick April 15, 2012 * Introduction The company that will be the topic of discussion in my final project paper is Apple Inc. The company was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne….

    Show More
  • 7s Model Samsung
    5315 words | 22 pages

    Samsung's success include its strong branding and marketing strategy, its investment strategy of investing in large capacity when other companies are cautious, and effective human resource management. The Samsung Group is today the largest chaebol in Korea, which has businesses spanning from electronics and electro-mechanics, shipbuilding and engineering, petrochemicals and fine chemicals, life insurance and securities to trading and constructions. Samsung Electronics is its largest company with 2006….

    Show More
  • Phonebloks
    14190 words | 57 pages

    Möllnitz Table of Content 1. Introduction 2. Company background 3. Concept 4. Problem area 5. Problem formulation 6. Mission, Vision, Values and Goals 7. Selling prepositions 7.1. USP 7.2. ESP 8. Target group 8.1. Questionnaire 8.2. Target group 9. Marketing Mix 9.1. The four P’s 9.2. PEST analysis 10. Market research 10.1. Mobile subscribers worldwide 10.2. Top mobile markets: The 100 million Club 10.3. Mobile phone shipments 10.4. Mobile device market penetration 10.5. Smartphone shipments by manufacturer….

    Show More
  • Blackberry Right Strategy
    3657 words | 15 pages

    don’t exist gets you nowhere. The strategy chosen by Blackberry is dependent on situational factors and the direction the organizations owners wish to take. At present the situational factors include the threat and competition posed by Apple and Samsung in particular as they are emerging and improving day by day therefore Blackberry has to have the right strategy in order to keep up with them. Blackberry’s strategic position in the market is unstable at present because of the several external and….

    Show More

Popular Essays