Samsung Yemen Lcd Tv & Its Accessories Marketing Plan 2012 - 2015

1756 words 8 pages
SAMPLE MARKETING PLAN FOR SAMSUNG 3D TV “Inspire the world, create the future.”

1.0 Executive Summary

Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3
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5 Vizio Inc.
Vizio is a market share leader in the industry, but its claim to success is in its ability to follow technology and market trends. Vizio’s vision is to be the industry leader in consumer electronics by consistently delivering the latest technologies at the most affordable price. Vizio has developed cost efficient production methods that allow them to undermine the quality of the products slightly and the price for what they sell at significantly.

SWOT Analysis

Strength

A. High Quality Innovative Products - Brand Prestige

Samsung’s 3D TV market products lead the industry as they have pioneered the launch of the new market segment in early 2010. Samsung’s LED TV product line has earned the prestige of the best picture quality available in the market by Consumer Electronics Reports. Those very products are also leading the way in innovation in the way of style and appeal to consumers, as Samsung released the 9000Series, which is the thinnest 3D TV available at .31 inches. Samsung is a strong corporate brand known for its quality products and advanced technology use. The brand prestige that Samsung looks to carry over from the LED, LCD and Plasma markets, hoping consumers will easily identify the brand and associate it with it high quality products from an organization dedicated to providing market leading

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