The Aravind Eye Hospital, Madurai, India: in Service for Sight

1264 words 6 pages
The Aravind Eye Hospital, Madurai, India: In Service for Sight

1) Identify the key factors that led to Aravind’s success. What was Dr. V’s role in all this? What was the support staff’s role in all this?

Key success factors: The key success factor was to align a great social benefit with a sustainable business model. The conservative financial management with no debt allows sustainable growth. The vision and mission of the organization is well articulated and the collaborators are well aligned with it via spiritual affinity with the cause. The business model of doing treatment for free and having sponsors handling the customer acquisition and transportation costs has proven to be successful. Dr. V’s strategy of providing quality
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5) Placement: Although Dr.V does a great humanitarian work by providing such important service for free for those that cannot pay we cannot forget that is the paying patients that sustain the organization and make possible the free treatment to exist. As such it is vital to the growth of the organization the increase of paying customers. Thinking in that direction Dr. V should consider opening a paid-only unit closer to a more developed city.

Expanding into India, Asia and Africa: 1) The first thing needed is consistency on the service delivered. While in India the direct presence of Dr.V. guaranteed that the service in all units was provided at the same level of quality and consistency. When going abroad the coordination becomes more difficult. To ease and address that Dr V. should: a. Document the mission, vision, process and procedures that were successful India. b. Craft a detailed training and “indoctrination” procedure to align the resources with the mission c. Detail the monitoring and control mechanisms. 2) The second thing is having a good understanding the market and the consumers on each geography: d. Market size, segmentation, targeting and positioning e. Patient behavior f. Competition g. Economic considerations (how much can that market afford?) h. Operational and logistics considerations (can we get supplies in and

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