Leading Organizational Change

1145 words 5 pages
Process vs. Content 1

Week 2 - Process vs. Content
Amanda Anderson LDR-625-1634-Leading Organizational Change-
March 16, 2015
Robert Miller

Process vs. Content 2 Working with children takes a certain level of adaptability in itself, but, working with children in a company that has absolutely no structure is a framework for disaster. However, planning for a process or a process-driven change intervention and task alignment for many companies have yielded successful results. For example, Jon Meliones, the hospital's chief medical director, was intricate in the three year turnaround and transformation at Duke University Children's Hospital
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This is vastly different from the aforementioned process- driven change intervention. Content -driven change serves as the initial cornerstone for launching and driving transformation throughout the company or unit ( Spector, 2013). This change process is imposed only by top management, does not proceed from shared diagnosis which again contrasts with process-change intervention. Content-driven change relies on standardized , off the shelf solutions and imposed uniformly across the organization ( Spector, 2013). Understanding when applied universally across organizational boundaries, change programs can drive out creativity and usually lack the specific relevancy needed to help managers in a given unit solve their immediate business problems and this can be considered as a limitation ( Spector, 2013).
Task Alignment Process vs. Content 4 By definition, task alignment is an approach to behavioral change that starts with the identification of the key strategic tasks of an organization or unit and then asks employees to redefine their roles, responsibilities, and relationships in order to perform those tasks (Spector, 2013). Task alignment solicits an approach to change targeted to sharpen the connections between Lewin’s requirement to alter the context and create a disequilibrium, OD‐based interventions, process‐driven change, and strategic renewal ( Spector, 2013). Common characteristics of


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