Home Style Cookies Case Study

908 words 4 pages
Home-Style Cookies
In this case study, the focus revolves around the Lew Mark Baking Company. The Lew-Mark Baking Company according to the case study is from a small town in western New York. Lew-mark Baking company operates in New York and New Jersey. It employs around 200 workers in a mainly blue collar, informal atmosphere. In my paper, I will answer several questions about operations for this company
The Cookie Production Process
When describing the cookie production process for Lew-mark baking, it is best described as using the batch processing system. The batch processing system can best be described as the execution of a series of programs ("jobs") on a computer without human interaction. “Batch Processing is used when a moderate
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This allows Lew-mark to only buy what they use and use what they buy. If production decreases, they buy less. If production increases, they buy more. In the case of Lew-Mark Baking Company, this type of inventory control makes sense.
There are advantageous and disadvantages in using a non additive and non preservative approach to selling products. The advantage is that you can target a more health conscious audience to your product. With all the health disparities facing the country, you can carve out a specific audience for these types of products. On the flip side, you have to race against the clock because these non additives and non preservative shorten the life of these perishable items. In other words, your selling approach needs to be more progressive in its nature
In conclusion, the Lew-Mark Baking Company has an excellent product available to its consumers. Its pitch to sell non additive non preservative cookies targets and audience that is looking for this type of product. Because of its size, Lew-mark capitalizes in efficiency by using very tight inventory controls and production processes that keeps the company financially conscious and fiscally responsible. Its sensitivity to the community also brings morale responsibility that is noted by many members of the community and abroad. The Companies Strategy is to create a product that is desirable to the consumer and delivering that product in a way that makes the best business sense to its


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