Changes in Consumer Behaviour

1975 words 8 pages
Executive Summary

Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated. The typical consumer today watches what they eat; they are more aware and exposed to factors that have brought about change in consumer behaviours.

Factors such as personal, psychological and social factors have a huge impact on
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She watches the amounts of “fats and sugars in her diet” and is aware of the products she chooses when shopping, by “reading the labels of the products she regularly buys”. She also access information about products via the internet to further her knowledge about products and how good or bad they are for her and her family. This having a major impact on her consumer behaviour towards purchasing particular products The typical consumers of today are all about healthy lifestyles and values. They are more concerned about the products they buy and consume. In an article in the AC Nielson press report, Jane Perrin the Managing director of Global services stated that “Around the world, consumers are looking to improve and simplify their lives with the foods they eat and the products they use in their homes,” as well as informing us that “While we may differ regionally, ethnically and culturally, we all want good health, value and convenience in our lives.”(Press Release, AC Nielson, 27th of July 2006).

Changes in Consumer behaviour also relate to the knowledge the Consumers now obtain and how easy it is to obtain it. We as consumers can access huge amounts of information from libraries, the internet, and magazines such as Choice (ACA) magazine. These tools enable us, as consumers to obtain the knowledge and make decisions based on opinions and perceptions gained from the information we have acquired. This making a shift or


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