Changes in Consumer Behaviour
Consumer behaviours have changed over the years; this is shown by consumers today purchasing a more healthy variety of products, as information today is known about products that was not known many years ago. Factors such as these, change the way we perceive and value products, as we now are more knowledgeable as well as manufacturers having by law to print the ingredients and content of the products ingredients on the back of most food products, allowing consumers to become more educated. The typical consumer today watches what they eat; they are more aware and exposed to factors that have brought about change in consumer behaviours.
Factors such as personal, psychological and social factors have a huge impact on …show more content…
Changes in Consumer behaviour also relate to the knowledge the Consumers now obtain and how easy it is to obtain it. We as consumers can access huge amounts of information from libraries, the internet, and magazines such as Choice (ACA) magazine. These tools enable us, as consumers to obtain the knowledge and make decisions based on opinions and perceptions gained from the information we have acquired. This making a shift or