A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD

A SUMMER PROJECT REPORT

Submitted by

in partial fulfilment of requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT STUDIES
SAVEETHA ENGINEERING COLLEGE
ANNA UNIVERSITY
CHENNAI 600025

AUGUST 2012

BONAFIDE CERTIFICATE

Certified that this project report titled “A STUDY ON “PURCHASING BEHAVIOUR PATTERN IN TWO WHEELER MOTORS” IN RELIANCE HERO MOTOR COMPANY PVT LTD” is the bonafide work of

who has carried out the research under our supervision.

Signature Signature

Mr. R.MUTHU Mr. …show more content…

LIST OF TABLES

 What motivates you to buy the hero bikes?
 How you purchase bike?
 Whom do you refer to purchasing bike?
 How do you rate the quality of Hero Bike?
 Which company bikes customer would like to purchase?
 Do you get full value of money for the bike you purchased?
 Why do you purchase a bike?
 What is your shopping preference for Hero bike purchase?
 Who is decision maker for purchasing in your family?
 Which one you will preferred to buy (Brake)?
 How do you rate our service?
 Kindly give your dealer?
 Are you satisfied with the performance of their HONDA bike?
 What are the factor affecting your purchase decision?
 How are the piece of our bike and service?

LIST OF CHARTS

 What motivates you to buy the hero bikes?
 How you purchase bike?
 Whom do you refer to purchasing bike?
 How do you rate the quality of Hero Bike?
 Which company bikes customer would like to purchase?
 Do you get full value of money for the bike you purchased?
 Why do you purchase a bike?
 What is your shopping preference for Hero bike purchase?
 Who is decision maker for purchasing in your family?
 Which one you will preferred to buy (Brake)?
 How do you rate our service?
 Kindly give your dealer?
 Are you satisfied with the performance of their HONDA bike?
 What are the factor affecting your purchase