Pizza Hut-Consumer Behaviour and the Preference Towards a Brand

1840 words 8 pages
PROJECT REPORT

BUSINESS RESEARCH METHODOLOGY

EXECUTIVE SUMMARY

The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut, every time they visit. The factor which make pizza hut a choice of eating restaurant. Through this report I am studying the various variants offered by Pizza Hut and people’s liking towards the same.
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* ONCE A MONTH * 2-5 TIMES A MONTH * 5 AND MORE TIMES

* HOW DID YOU HEAR ABOUT PIZZA HUT?

* COMMERCIALS

* PRINT

* WORD OF MOUTH

* INTERNET

* OTHERS (SPECIFY)

* WHY PIZZA HUT?

* OUTING WITH FAMILY

* OUTING WITH FRIENDS

* QUICK BITE

* CELEBRATION

* DATING

* OTHERS (SPECIFY)

* WHAT DO YOU LIKE ABOUT PIZZA HUT THE MOST?

* SERVICE ABILITY * QUALITY * VALUE FOR MONEY * AMBIENCE

* SPECIFY YOUR SATISFACTION WITH PIZZA HUT ACCORDING TO THE FOLLOWING? PARAMETERS | EXCELLENT | GOOD | AVERAGE | POOR | QUALITY | | | | | PRICE | | | | | AMBIENCE | | | | | SERVICE | | | | | VARIETY | | | | |

* WOULD YOU TRY THE NEW ITEMS BEEN INTRODUCED IN PIZZA HUT?

* YES * NO

* DO YOU THINK PIZZA HUT IS ONE OF THE FINEST ITALIAN CHAINS IN INDIA?

* Strongly agree * Agree * Not sure * Disagree * Strongly disagree

* COMPARE PIZZA HUT WITH OTHER FOOD CHAINS AND RATE THEM ON A SCALE OF 10?

NAMES | QUALITY | STORE | SERVICE | AMBIENCE | US PIZZA | | | | | DOMINOS | | | | | PIZZA CORNER | | |

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