The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King …show more content…
Burger King SWOT
This SWOT analysis is about Burger King.
Burger King has over 11,500 fast food restaurants located in over 70 countries. 7,207 of its restaurants are located in the United States (62%) and another 4,358 are established in international locations (389%) such as Asia, the Middle East, Africa and Canada.
Established Market Share
Among Fast Food restaurant chains, Burger King is second only to McDonalds and holds a 15% share of the United States market. The company’s profitability has also increased in recent years. In the period 2006-08, its operating profit has increased from $170 million in FY2006 to $354 million in FY2008.
Globally Recognized Brand
Burger King is able to boast a brand that is widely recognized thanks to its flagship slogan “have it your way”, the whopper sandwich and most recently enhanced by its mascot known as “the King”. The company was recently ranked 7th in brand awareness.
Superior Growth Plan