4ps of Marketing
Identify any product and explain the 4P’s in the SAVE perspective
For the product chosen take any two competing brands and compare the net customer delivered value for both of them from your perspective.
Find a colleague at work, or a friend or family member, and for the same product or any other product that the person is comfortable with (maybe something they want to purchase), help evaluate two competing brands from a net customer delivered value perspective.
Background: My son wants a pair of sneakers (sports shoes) and I am using this exercise to make a choice. I have also used this opportunity to ask my son’s friend about his opinion – incidentally my son’s friend is a big fan of MS …show more content…
My Choice of 2 Brands
My Son's Friend
No significant difference - almost same features This is a perceived value based on longevity of the shoe with the assumption:
1. Nike & Adidas tend to wear out almost the same time
2. Reebok has a harder rubber sole and it tends to last longer as per my son's friend hence a higher value
Nothing Significant to add