4ps of Marketing

986 words 4 pages
Exercise 1:
a)

Identify any product and explain the 4P’s in the SAVE perspective

b)
For the product chosen take any two competing brands and compare the net customer delivered value for both of them from your perspective.
c)
Find a colleague at work, or a friend or family member, and for the same product or any other product that the person is comfortable with (maybe something they want to purchase), help evaluate two competing brands from a net customer delivered value perspective.

Response:
Background: My son wants a pair of sneakers (sports shoes) and I am using this exercise to make a choice. I have also used this opportunity to ask my son’s friend about his opinion – incidentally my son’s friend is a big fan of MS
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c. Having established that Nike delivers the best net customer value we compared all three again.
My Choice of 2 Brands
Product (Sneakers
Size 9)
Features

My Son's Friend

Nike Field
Trainers

Adidas Original
Stan Smith

Reebok Classic
Sport

Comments

Similar

Similar

Similar

No significant difference - almost same features This is a perceived value based on longevity of the shoe with the assumption:
1. Nike & Adidas tend to wear out almost the same time
2. Reebok has a harder rubber sole and it tends to last longer as per my son's friend hence a higher value
Nothing Significant to add

7000

7000

8000

Services Value
Personnel Value
Image Value

0
0
2000

0
0
1000

0
0
1500

Total Customer

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