Case Study Paper
Besides creating a niche market for customers, Darden has also worked hard to identify their services and image. They have been able to standardize by sharing the same technology to pace cooking and predict dinner traffic. Furthermore, Darden maintains an attitude of independence and individuality to protect each chain’s loyal consumers.
Darden has been able to position their restaurants to satisfy the needs of the consumers. The different brands work together to effectively satisfy the needs allowing for maximum competitive advantage. Being more than a family at Olive Garden, experiencing the taste of the west at Long Horn, or savoring the satisfying taste of wood-grilled seafood at Red Lobster all contribute to the success that Darden has created.
Although Darden’s efforts to standardize across brands have given it success it could lead to a potential backfire. Too much standardization can lead to redundancy in dining experiences. If what works well in one restaurant is applied to another, than the special feature and uniqueness will be lost. In addition, by doing the same thing at each restaurant, there is a risk that the market can get to saturated with similar products. There is no such thing as a one size fits all scheme that will work for every chain, so even though the standardization is effective now, making sure the