Whole Foods

1029 words 5 pages
Whole Foods Market in 2010
Core Values and Strategy
Wilmington University
Name: Whitney Newman
Date 1/13/13

Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies
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I believe that the mission/vision and the core values underlying it really matters because John Mackey was able to create that along with knowing how to create a better environment that makes their stores appeal to its current and curious customers.

4. Do Whole Food Market’s core values as presented in case Exhibit 3 really matter? Are they ‘real’ or just cosmetic window dressing? What evidence can you cite to support your answer? Have Whole Foods’ core values contributed to the company’s success? Why or why not? (points 10) * I do believe that Whole Food Markets core values as presented in case Exhibit 3 really matter because that’s what the company stand for 100 percent. Whole Foods are into providing a superior product while serving the community with organic foods and gourmet products. The Whole Foods company really concentrates on the quality of their products and the evidence I have to support this was by visiting their website at http://www.wholefoodsmarket.com/mission-values/core-values. I do also believe that the core values contribute to the company’s success because the values reflect what is truly important to them as an organization. As it stated “these are not values that change from time to time, situation to situation, or person to person, but rather they are the underpinning of our company culture.” (Exhibit 3, pg 431 and the website I used as evidence).

5. Based on the financial statement data in case Exhibits 9, 10, and 11, how well is


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