Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?
School of Business and Management
MT 460 Management Policy and Strategy
Dr. K. Peterson
Whole Foods, founded by John Mackey, is one of the largest natural food grocery chains that is trying to bring a more organic and natural way of buying and consuming foods to its consumer base. In order to provide this to consumers, it is important that Whole Foods continues to grow in the organic food market. As they grow, there needs to be continuous supply for the demand for organic food.
Synopsis of the Situation
Whole Foods entered the industry hitting the ground running, making a name for them …show more content…
To ensure that Whole Foods continues to grow, the company has implemented using marketing tools in certain locations to sell different organic products that are less in price. They continue with their charitable contributions, which help spread word of mouth, thus getting more individuals in their store. By acquiring other companies and merging it also helps with the growth that Whole Foods is trying to maintain.
If Whole Foods Market wants to continue to grow and reach their 12 billion dollar revenue with its 300 plus stores, they must continue to provide quality products to their customers and a quality work environment for their employees. Consumers stay loyal to brands if the company