Uniqlo Marketing Plan

4310 words 18 pages
Marketing Plan Outline
Company Background & Executive Summary
Situation Analysis-“Where are we now?”
1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors:
2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats)
Goal Setting-“Where do we want to go?”
1. Market Segmentation & Target Market
2. Find Points of Difference
3. Product Positioning
4. Marketing Goals & Objectives
Action Plan-“How can we get there?”
1. Product Strategies
2. Pricing Strategies
3. Promotion Strategies
4. Place Strategies

Introduction UNIQLO is
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2007 |1342.1 |
|Limited Brands |USA |Jan. 2008 |1108.2 |
|NEXT |UK |Jan. 2008 |666.2 |
|FAST RETAILING (UNIQLO) |Japan |Aug. 2008 |586.5 |
|Polo Ralph Lauren |USA |Mar. 2008 |533.6 |
|Liz Claiborne |USA |Dec. 2007 |500.5 |
|Esprit |Hong Kong |Jun. 2007 |415.0 |
|Abercrombie & Fitch |America |Jan. 2008 |410.0 |
|Benetton |Italy |Nov. 2007 |335.4 |

Mission & Vision The UNIQLO global mission is to create truly great clothing with new and unique value for people all over the world. To continuously provide fashionable, high quality, basic casual wear at the lowest prices in the market - casual wear that anybody can wear whenever and wherever. In order to

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