Accor Company Profile
Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor is a European leader in hotels and tourism, global leader in corporate services. It have almost 4000 hotels from economy to upscale which are operates in nearly 100 countries with 150.000 employees. Accor hospitality is planning to double the pace of hotel development in coming years by having a commitment to make 200.000 new rooms between 2006 until 2010.
From the pyramid below, we can see the Accor brands from budget until upper upscale hotel. All of the Accor brands have different standards but they all have the same goal that is want to give the best quality and services to their customers.
Accor vision and mission is …show more content…
Novotel is the Accor Group’s international four-star brand, operates in nearly 384 hotels in 58 countries. Modernity, innovation, inviting, fluidity and services, Novotel hotels are designed to give customers a “natural living”. Novotel’s long-term concern for the environment began as part of Accor Group’s Earth Guest programme and is now embraced as an integral part of the hotel chain’s brand. This commitment is based on three main strands of activity: drawing up appropriate construction standards; involving its employees in sustainable development on a daily basis; and involving its customers.
In 2008, Novotel confirms its involvement with Sustainable Development, and commits to the international environmental certification programme, Green Globe to achieve worldwide certification of 100% of its network by 2010. Novotel began its involvement in the