Toyota Case Study
Question number 1:
Read the Toyota case study and answer the following question:
Consider the vision articulated by Toyota and its alignment with the company’s image among external stakeholders and the company’s internal culture. Is there sufficient alignment between vision, culture and image? What gaps emerged and how can Toyota address these gaps?
When examining the values of a company, one must take into account the different metrics which make up the way that a company is perceived. Vision, Image, and Culture of a company must be aligned in order for a company to achieve an optimal result. When there is a gap in the cohesiveness of these aspects, a company will experience setbacks or …show more content…
Regarding the gap between Image and Culture it is necessary to specify some considerations. Before the crisis stakeholders were satisfied about the quality-price relation, safety and environmental commitment of Toyota. After all the before mentioned problems appeared, stakeholders lost their trustworthy and the reputation was damaged. When Toyota started its F1 experience, it was able to invite stakeholders such as dealers, suppliers and sales personnel to the events, to watch the