Toyota Aygo

6766 words 28 pages
Toyota- Aygo

Student:Vuk Mihajlovic

Table of contents Introduction..........................................................................................................................................3
1. Toyota Aygo.....................................................................................................................................5
2. Five force analysis..........................................................................................................................10 2.1 Competitive Rivalry ..........................................................................................................11
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The Aygo was first displayed at the 2005 Salon de l'Automobile de Genève. The name "Aygo" comes from "i-go",symbolising freedom and mobility.

Picture 1. Toyota Aygo Picture 2. TPCA factory in Kolin, Czech Republic
The decision to produce the cars was made on July 12, 2001, when the presidents of Toyota and PSA Peugeot Citroën, Fujio Cho and Jean-Martin Folz respectively, decided to produce a small car in order to share development costs. This project was called B-Zero. The Peugeot 107 and Citroën C1 are rebadged versions of the same car.
The main difference between the Aygo and its siblings is in the interior equipment, badges, logos and the easily recognizable rear end of the car. The planned production is 300,000 cars annually – 100,000 cars per brand.

Picture 3. The interior design of Aygo Sales began in July 2005 and the car is available as a three or five-door hatchback. There are two engines available, a 1.0 L three-cylinder engine rated at 68 bhp (51 kW), and a 1.4 L HDi diesel I4 engine rated at 54 bhp (40 kW).
The Aygo was used on BBC's Top Gear in a giant match of football, showcasing its maneuverability. The Top Gear presenters deemed the Aygo and its Peugeot and Citroën counterparts to be competent town cars.
The Toyota’s idea with Aygo was to redefine the perceptions of the market needs and desires of how small a car can be. Aygo synergizes both aims of emotion and rationality, which the

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