The History of the Fashion Store Zara

2179 words 9 pages
Background Inditex, one of the worlds largest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddy's Class- with 3.147 stores in 70 countries around the world. Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility, made Inditex one of the largest fashion distribution groups in the fashion industry. The company’s fashion philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast …show more content…

Stores are ranked according to sales and forecast accuracy; this rank will determine the level of priority for store order. If a product is not selling, the company stops the manufacturing. By this means no stock will over pile. If a product is not selling a certain store the company stops manufacturing the product, this avoids over stock of non-selling products. Each store has different customers or segments. Each country and regions have different values. These segments have different values in terms of their product choice. Shoppers addicted to the Zara brand know exactly when the deliveries will be arriving at their local shop and some even turn up before opening time on delivery days to be the first to pick up the latest lines. Because products are released limitedly, customers regularly visit a store to see if a new stock has arrived. Some product in a region may not be high selling unlike in some region. In Asian market some design are kept and maintain, while in most European country where fashion is at constant change design must be constantly new therefore releasing new product constantly. Customers in other region tend to embrace what is the latest design in Europe, being the fashion capital of the world, these proves that a product can be market in other region such as Asia. The Competition “H&M Hennes & Mauritz AB (H&M, a Sweden-based Company active in the retail clothing


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