Term Paper on Marketing Plan

2562 words 11 pages
Marketing Plan: -
Marketing plan is the central instrument for directing and coordinating themarketing efforts. The marketing plan operates at two levels:

Strategic marketing plan: -
This plan lays out the target markets and the values propositions the firm will offer, based on an analysis of the best market opportunities.

Tactical marketing plan: -
This specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels and service.

Biscuit making is a conventional activity in many parts of the country. Despite theadvent of modern, large capacity and automatic biscuit making plants, large sectionof people especially in semi-urban and rural areas still prefer fresh biscuits
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It bringsthe benefits of scale, consumer loyalty, and in-store emphasis by retailers.

the packaging for the Fat Free BITE will have a seal, labeling the product “Weight Watchers”,which will generate more interest and reassurancethroughout the target market.
• A threat that we face is the competition of other brands, such as Mariegold. . Just as we want to generate a new group of consumers, we want to keep our current consumers as well. MarieLite is the only other brand that has a fat free biscuit in the market.

Although they are a relatively new company, their sales are quickly increasing along with their recognition. Therefore, we will be competing witha company that has already developed recognition and has had its new product similar to ours on the market
Mission Statement
We want our consumers to regard us as their primary snack food. We want our customers to know that we have their wants and needs in mind along with workingto create products that will cater to their health conscious lifestyles.

Negisco has been very successful with its products. Now is the time to becomemore competitive in other areas by becoming more attractive to


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