WGU VZT1 Marketing Plan

4022 words 17 pages
Company 3G
1-Year Marketing Plan
Assessment Code: VZT1 (Marketing Applications)
Student Name:
Student ID:
Date: 14th April 2015, 5th May 2015 (Revision1)
Mentor Name:
Table of Content

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 7
Weaknesses 8
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 10
Place Objective 10
Promotion Objective 11
Marketing Strategies 11
Product Strategies 11
Price Strategies 11
Place Strategies 11
Promotion Strategies 11
Tactics and Action Plan 12
Product Action Plan 12
Price Action Plan 12
Place Action Plan 13
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$6 billion revenue annually on a global scale. The two competitors in this market are AMD (Radeon) and Nvida (GEForce) with a roughly equal market share of about 20% each. Even though Intel is considered to be the market leader in PC graphics, they only have CPU embedded graphics with low performance/features and are currently not considered a competitor.
NVidia has recently released an upgraded product line (Mainstream to High-End), with performance increases of approx. 20% across the product line and power reduction of approx. 25% compared with the previous models. Pricing got slightly reduced within the classification of their products (~$200 Mainstream, ~$300 Enthusiast, ~$600 High-End) to gain market share against its only competitor who hasn’t upgraded its product line yet. Nvidia is still producing its upgraded product line in a 28nm process and is not going to 20/16nm before the end of 2016. 3G’s current prototype is already produced in 20nm and is slated to be on 16nm at Q1/2016, which gives it an even greater greated competitive advantage over Nvidia, considering that smaller structures allow substantially faster performance of graphic chips while at the same time reducing power requirements.
AMD’s current product line is still based on the three year old Graphics Core Next (GCN) design, which has been refined over the years but is clearly at its limit.