Research on Dell

5604 words 23 pages
BUSINESS ANALYSIS
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3 Sides based on Dell Inc.

Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion

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Essay 2 :
Look at the Core Competence of Dell What part has the Ecosystem played in Dell’s growth? What is happening now? KPI’s Conclusion

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Written By SiraJemmy

REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION ANALYSIS Factors Dell Company: Resources 1.4 Licensing, Distribution channel, Supply • Intellectual property, Human resources, Patent, Competences Brand acuity1 chain management 24 25 Techno structure • Just-in-Time; CRM; Engineer R&D, Acquisition
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Internet marketing channel. 3. Ingra micro & Tech data offer product through Canada & USA 4. multi-channel environment 5. Show port-channel Displays 6. Dell equal Logic storage solution and supporting software. 7. Indirect sells channel outside US Customer segment 1. consumer, SME, large enterprise, public sector 2. Marketing strategy based on (need, trend, characteristics of its customer) Customer.relationship 1. Eliminate wholesalers 2. 24 hours a day, 7 days service 3. Technical support 4. Customer focused direct business model 5. Extensive customer database 6. Credit sell offer 7. Warranty Support 8. Managing virtualize environment

1. Large enterprise $18457m (30% of TR)
2. Public $16548m (27% of TR) 3. Small and Medium Business $16548m (24% of TR) 4. Consumer $11900 (19% of TR)

TABLE 6 : ECOSYSTEM
Ecosystem Network Factors Create a network for Industry standard diffusion Open Innovation Network Test market Description 1. Cloud computing , Hadoop solution( massive data)12 2. Allow best idea of tablet( XPS 10 Tablet, Ultrabook) forecast potential idea, easy access for forecast idea, maximise opportunities & capital structure, allocate resources and budget
12 16

Intellectual Property Modularisati on

R&D Innovation into the ecosystem Innovation Module Platform

3. Coordinate region-wide B2B/B2C studies, brand & product positioning, rejuvenation, configuration, pricing, customer loyalty and marketing

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