Staples, Inc. Swot
SWOT Analysis – Staples
Staples, Inc. became incorporated in 1985 by founders Thomas G. Stemberg and Leo Kahn. 25 years later, Staples, Inc. is the world's largest office products company. The company primarily operates in the United States but also has locations in 26 countries throughout North and South America, Europe, Asia and Australia serving businesses of all sizes and consumers. Their mission statement is, “We're committed to making it easy for our customers around the globe to buy a wide range of office products, supplies, technology, furniture, and business services, including computer repair and copying and printing, to help our customers run their offices efficiently” (Staples Inc., 2010).
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Staples, Inc. is ranked the second largest internet retailer, after Amazon.com, in Internet Retailer Magazine's top 500 retail web sites. This shows an opportunity for growth and to strive to become the top position as the largest internet retailer. In addition to direct selling and retail stores, Staples generates revenues through the internet on its web portal. Online Sales are $9,800,000,000, which was a 27.3% growth in 2009 (Internet Retailer, 2010). The company’s presence in e-commerce presents an advantage where internet shopping has become very popular over traditional in-store shopping